How OKIE Global Helps Indian Brands Scale in the Middle East

As Indian brands set their sights on international expansion, a new player is quietly revolutionizing how they scale, compete, and thrive in the Middle East. OKIE Global, a Dubai-headquartered cross-border commerce company founded by Indian entrepreneur Jitin Masand, is creating a frictionless bridge between India’s innovation economy and the Gulf’s booming consumer markets.

From consumer electronics and e-commerce to retail distribution, media, and manufacturing, OKIE Global has built a 360-degree infrastructure that enables Indian businesses to grow beyond borders without the need for expensive local setups or years of on-ground trial and error.

“We want to make global expansion as easy and seamless as selling within your home market. Indian brands have the talent, products, and ambition OKIE Global gives them the infrastructure, insight, and execution muscle to win overseas,” says Jitin Masand, Founder and CEO, OKIE Global.

The Man Behind the Mission: Jitin Masand’s Cross-Border Vision

Jitin Masand is no stranger to building international business ecosystems. With nearly two decades of experience in consumer electronics, global distribution, and digital commerce, his career has spanned continents, categories, and consumer behaviors. Now, through OKIE Global, he’s channeling that expertise into one powerful goal: empowering Indian brands to lead in emerging markets starting with the UAE and Saudi Arabia.

Whether it’s through JAM Store, OKIE’s curated digital platform for fashion, skincare, and lifestyle brands, or its robust distribution network that reaches over 5,000 offline retailers across India and the GCC, OKIE Global is not just helping brands enter new markets, it’s helping them own them.

Built for the New Economy: What OKIE Global Offers

OKIE Global’s offerings are divided into powerful business verticals, each one designed to eliminate friction from cross-border commerce:

• E-Commerce Enablement: End-to-end marketplace management on Amazon, Noon, Carrefour, and JAM Store.
• Offline Distribution & Retail Setup: From retail onboarding to sales team deployment across India and GCC.
• Electronics Manufacturing: OEM and branded smart TVs, educational hardware, IFPDs and appliances via OKIE Electronics.
• Q-Commerce and FMCG Delivery: Ultra-fast delivery services via JAM, with warehousing and live tracking.

Why Dubai Matters: A Gateway to $500+ Billion Market

Operating from Dubai, one of the world’s most connected trade hubs, OKIE Global offers Indian brands significant logistical and financial advantages.

“Dubai gives us the leverage of speed, compliance, and cost-efficiency. It allows us to connect Indian brands with the Gulf’s diverse, high-spending consumer base—without them having to invest in building local teams or infrastructure,” adds Masand.

The timing couldn’t be better. According to a recent global consumer outlook, the UAE is expected to lead the world in consumer spending growth in 2025, with digitally native shoppers under 45 driving demand across wellness, Skincare, electronics, fashion, and home categories.

Success Stories That Speak for Themselves

From premium skincare to handcrafted Indian footwear, OKIE Global’s turnkey solutions are already proving effective.

• Anaar Shoeslaunched in the UAE via E Commerce  and saw rapid traction among style-forward South Asian and Arab consumers.
• Love Organically, a clean beauty brand, is now present in E Commerce Stores across UAE & Saudi Arabia.
• OKIE Electronicshas built a pan-India retail footprint with over 3,000 stores, and is now expanding into Saudi Arabia’s public education sector with interactive display solutions.

What’s Next: JAM Store’s Bold Bet on Indian Brands

The next frontier is JAM Store, OKIE Global’s proprietary e-commerce platform that exclusively curates Indian and International brands for Middle Eastern consumers. With rapid delivery, in-language support, and region-specific campaigns, JAM Store is creating a premium yet hyper-localized retail experience.

“JAM is more than a store, it’s a platform to showcase the best of India to the world. We’re building our own labels and giving deserving Indian brands the runway they need to shine globally,” says Masand.