MuscleBlaze has launched the World’s first Home Protein Testing Kit, MB ProCheck. Adding to its many firsts, this is yet another patented product with a patented solution that is being offered by the brand. The launch, like most great inventions, comes from a sense of necessity amid the growing concerns of fake supplements being sold to the young population of India, both online and offline.
In an effort to curb fitness youth from being jeopardized physically by low-grade supplements, MuscleBlaze has launched the MB ProCheck. It is an advanced, yet easy, DIY science kit to check against both fake & misleading whey protein supplements for both authenticity and accuracy of label protein % claim, anytime, anywhere @ just INR 100 per test. Validated by NABL-accredited SGS Laboratories, MB ProCheck promises to be pioneering innovation that empowers all whey protein consumers.
The brand has also released a corresponding video featuring brand ambassador Vidyut Jammwal as the voice of consumers to take on the challenge of testing fake supplements at home.
Link to the youtube video:
Speaking on the launch, Sameer Maheshwari, CEO of Healthkart said, ”The pandemic has induced a heightened sense of fitness and healthy living among people. This has further led to increasing demand for quality products in the fitness category including the use of protein supplements. We at Muscleblaze have always thrived to provide the most authenticated experience to our consumers through our patented innovations and this launch is a further addition in this direction. As market leaders, it is our responsibility to educate the customers about the products they are consuming, and with the MB ProCheck, they won’t have to worry about the quality and can test the authenticity of any product right at the convenience of their homes.”
Adding to this, Kaustuv Paliwal, Brand Head, MuscleBlaze said, ”We pride ourselves in solving our customer problems through science and innovation. MB ProCheck is a prime product based on science to check and safeguard their interests and also help them make the right choice. Needless to say, it is World’s only solution and is a testament to our R&D efforts and expertise. Having Vidyut Jammwal represent the product in the film was an obvious choice since he embodies the brand values of ethics, discipline, and total integrity towards health and fitness.”
The fitness industry has seen a boom in the acceptance and usage of protein supplements by gym users. So much so, that protein has become one of the most essential and popular sports nutrition supplements in the world. Health experts across the country recommend whey protein as part of a healthy diet regimen that promotes recovery post-workouts and for healthy muscle building.
The surge in demand for protein has particularly sky-rocketed post covid, as people have taken it upon themselves to improve their overall health and fitness. Riding on the protein high-demand band-wagon, however, has brought about a grave situation. Certain brands within the supplement world in India have exploited the rise of protein by belting out adulterated and fake protein supplements which are very harmful to the consumer. The list of side effects runs long but, primarily consuming spurious whey impacts the kidney and over time may even result in renal failure. Counterfeit whey barely lives up to the results promised and remains sub-optimized.