ASICS has unveiled a complete new collection of running footwear and apparel, fuzeX which are designed to provide a good balance between performance and style. The new collection features fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science in Kobe, Japan. It combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colours, fuzeX will be available at ASICS online stores and selected running outlets from February 2016.
The new collection will be released in India on February 10th 2016 and will be available for a price of Rs. 8299 for shoes for booth men and women. The apparel will be available for a price of Rs. 2299 for men (Printed Soukai Tee) and Rs. 4999 for women (packable Jacket).
Introducing New fuzeGEL Technology for Lightweight and Protection
fuzeX footwear introduces fuzeGEL technology—a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion. In addition to the full-length fuzeGEL, fuzeX features an 8mm heel drop and molded engineered mesh upper to give runners support whilst retaining overall lightweight.
Designed for Active Style
The minimalist design features three-dimensional curves along the entire upper to reflect energy radiating smoothly as the heel hits the ground. With a range of colour variations, runners can enjoy wearing fuzeX not just when running or training but also in day-to-day wear. fuzeX will also include a range of coordinating apparel similarly designed for lightweight, protection and versatility.
Inspiration For A New Generation
As running’s popularity continues to thrive globally fuzeX’s unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographics. Representing 24% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities; traditional and themed running events, gym work-outs and in training for other sports.
The brand is also running an integrated campaign on Facebook exclusively for Delhi, NCR, Mumbai and Chennai patrons where ASICS fans would be required to go to the ASICS stores in their respective cities and style their personal look using only fuzeX merchandise. The participants would share their look on our Facebook handle using #FuzeXplore. The winners would be decided as per
Management’s discretion based on various factors and top three looks would stand a chance to win the complete look styled by them using fuzeX.