Continuing on its ambition to become a foremost fitness brand in the country, Reebok India, has launched its latest flagship FitHub store in Sector 17, Chandigarh. The launch witnessed brand ambassador Kangana Ranaut engaging in a unique training routine with Reebok master trainers.
Commenting on the launch, Silvia Tallon, Senior Marketing Director, Reebok India said, “We are excited to bring our flagship FitHub store to the beautiful city of Chandigarh, especially after receiving phenomenal response for our recently launched FitHub store in Ludhiana. We have our brand ambassador Kangana Ranaut here today to encourage consumers to adopt Reebok’s ‘fitness is life’ philosophy. She is fit and fearless and perfectly represents the brand’s ‘Be More Human’ spirit. We are confident that we will receive a great response from the fitness enthusiasts of Chandigarh, and that we will motivate more residents of the city to join the fitness movement. This is just the beginning as we plan to further strengthen our foothold in Punjab market and make significant inroads. We will soon launch new stores in Bhatinda, Patiala and Jalandhar and spread Reebok’s fitness revolution across Punjab.”
Sharing her excitement on being in the city to launch Reebok’s flagship FitHub store, Reebok brand ambassador Kangana Ranaut said, “I am thrilled to be in Chandigarh today at the launch of Reebok’s latest FitHub store. Having studied here, I have fond memories of this beautiful city and it always feels great to come back. Being a fitness enthusiast myself, I earnestly endorse Reebok’s endeavors to drive consumers to be fit physically, socially and mentally. The FitHub store is a new age retail concept pioneered by Reebok which serves as a one-stop shop for all your fitness needs. I really like the vibrant vibe of the store and the trendy collection on display. The new store houses the most stylish fitness shoes and apparel that will surely attract the FitGen. The bold cuts, eclectic prints and pop colours coupled with superior technology and comfort will help you make a fashion statement while working out. I am confident that fitness enthusiasts in Chandigarh will love this fabulous fitness range as much as I do.”
The Reebok Fit Hub store will serve and support the local fitness community of Chandigarh, offering the bright and colorful new range of Reebok footwear, clothing and accessories for various fitness activities. The Fit Hub store is designed on the lines of the gym and will help guide shoppers on a fitness journey from getting started, to finding the right fitness gear to suit their training needs and fitness goals.
Each store is designed to give a look and feel with fixtures that replicate gym equipment such as pull up grids, gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have segregated sections for different fitness activities such as training, running, and aerobics, dance and yoga which creates an easy shopping experience.
Started in 2013 in India, Reebok’s innovative ‘Fit Hub’ stores have become popular amongst the consumer and have seen tremendous success across important markets, reaching a landmark of over 140 stores.