TIMEX, the leading watch manufacturer, has launched today TIMEX IQ+ Move, which is a new device under the connected style segment today for its consumers. IQ+ Move is an analog activity tracker which combines signature elements of a contemporary traditional watch with sophisticated modern technology for tracking your daily activities. The first device launched in this segment was the TIMEX Metropolitan+ which has been well received in the Indian market.
The IQ+ Move is designed to help people with busy schedule keep a track of their fitness without compromising on their style quotient. It is an activity tracker with a traditional watch face. It uses Bluetooth technology to connect with your phone and track all day activity – steps, distance, calories and sleep. One needn’t go through the hassles of charging, as it comes with a traditional watch battery – so no charging required. The USP of the watch is the ability to view stats on the watch dial. One glance at the watch and you can see the percentage of goal accomplished.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “We generally give up our style quotient when we are on the move as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. IQ+ is for the modern day men who demand a fit and active lifestyle and are always connected on the move. It combines modern technology with TIMEX’s trusted craftsmanship to give consumers more than just a watch. It is an ideal fit for the men who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional watch on their wrist, a best of both worlds.”
For more information about the Timex IQ+ Move, please visit Timex.com. TIMEX IQ+ Move debuts in two styles – one variant has a Silver Tone Case, White Dial with Gold Tone Accents and Brown Leather Strap while the other comes with a Gray Silicone Strap and a Gray Finish Case, Black Dial with Blue Accents. It’s easy to swap out the strap via a quick-release system if you want a rubberized one to take into water or when out for a run. The watches are water resistant to 50-metres. Both watches also feature TIMEX’s signature INDIGLO® night-light, and the phone app is compatible with both iOS and Android devices. The phone app stores all your data, so you can access and analyze it at any time.
The TIMEX IQ+ Move is priced at INR 9,995 and is available across all TIMEX World Stores.