Hrithik Roshan’s HRX Co-launches Mi Band – HRX Edition in partnership with Xiaomi

The market for fitness bands in India continues to remain abuzz with new launches every month. Today, the Bollywood fitness icon, Hrithik Roshan’s HRX has launched HRX Edition of Mi Band in partnership with Xiaomi. Priced at Rs. 1,299, this new Mi Band edition is said to deliver up to 23-day battery backup and comes with an improved tracking algorithm and splash resistant capability.

The company claims that the Mi Band delivers around 23-day long battery life on a single charge. Mi Band comes with low-energy Bluetooth 4.0 chipset and a power efficient OLED display. Xiaomi further notes that the new Mi Band can also last for up to 1 month under regular conditions. “It can monitor your steps, calories burnt, and sleep patterns, as well as display notifications including incoming calls or text messages,” notes the company. 

The Mi Band is light-weight and easy to carry in hand. The band boasts a slim design and comes with hypoallergenic silicone band. The Mi Band also comes with IP67 splash-resistant capability – which means that this new wearable device by Xiaomi and HRX is water resistant.

Furthermore, the newly announced Xiaomi Mi Band HRX Edition offers the ability to unlock the phone, receive both call and app alerts as well.

The Mi Band HRX Edition comes in black colour and will be available in both offline and online stores. To buy the band from online channel, consumers can head on to Flipkart, Amazon and Myntra on September 20. While if one wants to try and get the Mi Band HRX Edition – they can visit the Xiaomi offline stores – Mi Home starting September 18. The band will also be available on the company’s official website – Mi.com starting September 18. 

Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India says, “Mi Band 2 was an extremely popular product for Xiaomi in India and with Mi Band – HRX Edition, we decided to invest in the product further to take our vision of innovation for everyone’ one step ahead. With Indians becoming more fitness conscious with each passing day, Indian fitness category is at an extremely dynamic stage and we believe the partnership between HRX and Xiaomi for Mi Band – HRX Edition makes it a perfect fitness device for all.”

Photo courtesy: https://www.facebook.com/XiaomiIndia/

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